A company’s philosophy provides the foundation and structure that establishes the fundamental direction and practices that lead to success. Transcend’s philosophy, initially established by management, has been embraced throughout the firm, leading to our success and satisfaction in the products we produce and the service we provide. The core values of Transcend are based on four guiding principles.

+ Highest Quality
+ Outstanding Customer Service
+ Highly Effective Business Operation
+ Win-Win Philosophy

"Highest Quality" - When we say “Highest Quality" we don’t just mean our high-quality products; rather, “Highest Quality?directs every facet of Transcend’s operations—hiring top specialists, using the highest standards of testing, and treating our customers with courtesy at all times. To assure “Highest Quality" Transcend has integrated Total Quality Control (TQC) procedures throughout the company. Standardized protocols regulate all employees and company operations and business planning methods. These protocols are periodically evaluated for improvement, while auditing ensures that all employees remain in compliance. Transcend’s success proves the value of quality management in our business practices.

"Outstanding Customer Service" - In line with our customer-focused approach, Transcend is distinguished by a commitment to deliver flawless service and to exceed customer expectations. The integrity, commitment, and solid reputation of Transcend are key to our outstanding customer service. To give us the tools necessary to gauge customer satisfaction, customers can provide feedback and/or complete a customer service survey via our website. Communication methods also include e-mail, telephone, fax, and mail. If a concern is technical in nature, Transcend’s computerized technical support system and technical support specialists are available throughout the world. When a customer needs help, Transcend is always available!

"Highly Effective Business Operation" - Transcend’s business structure is inherently dynamic, continually adopting new techniques and approaches to work more effectively. The key to improve the business operation is to find new ways to create value in our products and services by exploring new markets, embracing new technologies, and expanding our range of products. As a highly focused service and technology company, Transcend can respond swiftly to the market’s changing needs. Through Transcend’s goal of continuous improvement at every level, the company approaches its business relationships with dedicated professionalism. That doesn’t just mean making promises; it means keeping them.

"WIN-WIN" - This philosophy, envisioned by Mr. Peter Shu, is the underlying foundation for the success experienced by Transcend.

“When I founded Transcend, I looked for committed, talented people to work with me. Due to their amazing efforts, our growth has been phenomenal. As we achieve success as a global business, everyone who’s involved with us wins, too. Our employees are rewarded with generous compensation and exciting opportunities to develop their careers. We help our customers become successful by providing them with quality products at competitive prices, backed by dedicated service. We work with our suppliers to build long-term partnerships based on respect, professionalism and honesty. We know that when our customers and suppliers are successful, we are also successful—we grow and succeed together. This is the Win-Win philosophy."

Transcend Information. Inc., was founded in 1988 by Mr. Peter Shu and has its headquarters in Taipei, Taiwan. Our extensive product portfolio has grown to include over 2,000 memory modules of every type, flash memory cards, USB flash drives, MP3 players, digital photo frames, portable hard drives, multimedia products and accessories. Transcend products are available for proprietary equipment, as well as for mass marketed PCs.

Transcend is a global company with offices around the world, thus we are able to serve all the major markets and provide superior quality of service to our customers. Our overseas offices were opened in California, USA (1990), Germany (1992), The Netherlands (1996), Japan (1997), Hong Kong (2000), China (2000), UK (2005), Maryland USA (2005), Osaka Japan (2007) and Seoul Korea (2008). Transcend is a strategically integrated Hi-Tech company, not only do we design, develop, and manufacture our branded products, but we also market and sell our own devices. Transcend has a very successful retail store chain in Taiwan and after we launched our initial foray into e-commerce in May 2000 our on-line sales have grown exponentially.

Transcend has always been a customer driven company, we focus our efforts on providing the highest quality products with attentive after sales service and support, that ensures total customer satisfaction. The corporate culture that exists within Transcend is one of professionalism and teamwork. As a declaration of our commitment to quality we implemented the Total Quality Control concept throughout the company, and became the first memory module manufacturer in Taiwan and the second in the world to receive ISO 9001 Certification. Transcend's Advanced R&D Teams have over 19 years of experience in developing quality state-of-the-art Hi-Tech products that are at the very cutting edge of technology. Our commitment to R&D ensures that we will continue to produce superior quality innovative products keeping us at the forefront of our industry and leaving the competition far behind.

As a company Transcend can best be described as, a World-Class leader in the field of memory and consumer electronics, which brings you Tomorrow’s World, Today.